Worktel: offices by the hour

The world of experiential market is undergoing a profound revolution. Among other changes, we have witnessed how buildings and other spaces have been repurposed to offer clients new experiences. As we use to do, we’ll provide some examples applied to the hospitality world. From old industrial buildings to convents or monasteries turned into luxury hotels, we dare say that repurposed architecture seems to have come to stay. It’s more than a trend in the hospitality industry, relying on differentiation and offering new functionalities to guests. There’s a new app launched in 2016 we’d like to tell you about. Its name is Worktel and it enables customers to book spaces and hotel rooms by the hour. This way, customers can work, keep connected and meet with their own clients using the spaces provided by participating hotels. It’s already working in the most important cities in Spain: Madrid, Barcelona, Seville, Bilbao, Valencia and Malaga. The developers of this app are also expanding all through Portugal and Mexico. post-worktel1 They are currently partnering with NH Hotel Group, Accor Hotels, Vincci Hotels, Eurostars Hotels, Exe Hotels, Petit Palace Hotels, Sercotel Hotels, Iberostar Hotels & Resorts, Four Points by Sheraton, Evenia Hotels and Núñez i Navarro Hotels. So far customers can book about 800 indoor spaces to use as offices for as long as they want. The cost per hour depends on the city, the star rating of the hotel where the space is located and the services provided, ranging from € 8 to € 30 per hour. The philosophy behind this application is that customers can enjoy hotel rooms and spaces other than to stay. Business clients and people who work in the street, such as journalists, work for long hours and sometimes lack a suitable space to take a break and relax, or simply arrange and report the information they have gathered during the day. This application is meant to solve this problem. Who are potential users? As we have just said, this platform is mainly targeted at business tourists whose stays are relatively short. It may be a great advantage to them to have a space available for some hours where they can disconnect or continue working, which may help to keep up productivity. This app is also targeted at professionals who are attending, let’s say, a fair. This kind of gatherings makes it easier for professionals to meet peer workers and there may be a real need for more private meetings in a space different from a crowded booth. Stallholders can also need a space to spend their downtime, relax and focus without the usual fair distractions. What are the advantages for hotels? On the one hand, hotels can make the most out of their underused facilities and make their inversion on furniture and ICTs worth the money. On the other hand, they will open their doors to potential clients whose behavior is different from common travelers’. The hotels can take advantage of the needs of these clients and:
  • Diversify their product
  • Differentiate from their competitors
  • Enlarge their client portfolio
post-worktel2 Worktel has been designed with big cities in mind. Thanks to a GPS system, potential clients can locate an available space and book it at their convenience. Depending on the hotel, this service may include breakfast, Wi-Fi, drinks, the possibility to book taxis or restaurants… The app charges a 10 percent commission per booking. Worktel has just been launched so we will have to be on the lookout for upcoming novelties. There is no doubt that it’s a great opportunity for both hotels and business tourists.