An interview with Hotelinking: word-of-mouth marketing
Hotelinking is a company started by young people that has revolutionized the hospitality marketing. Word-of-mouth marketing, social networks, and the idea that hotel guests have become more dependent on technology are on the basis of this project. Social networking sites are part of the life of millennial tourists, who wish to share their experiences with their friends and relatives. The Hotelinking team decided to take advantage of this fact and they have created a platform that has a massive impact on social networks: when hotel guests share comments or images on Facebook and Twitter, the system captures data from a social CRM and the hotels get hundreds of thousands of clicks, thus improving direct sales thanks to these visits to their corporate websites. This young startup has just won the 14th edition of Eureka, a business and startup competition organized by the local government in Palma de Majorca through PalmaActiva. Today, we are going to interview Hotelinking founders Daniel Alzina and Xisco Lladů. 1. First, congratulations on this award you just received. Who are you? Whatís Hotelinking team like? We all have something in common; our passion is to develop groundbreaking products using an agile methodology. We love it when clients tell us that they see positive results in a short period of time. We are a small team and we hope to continue like this. All of us have solid experience in the world of hospitality, tourism and technology and our product, once implemented, works in a fully automated way. There are almost no incidents and clients donít need to do any further management tasks. We focus on developing high-quality software and we also care a lot about our customers by offering personalized attention. To tell the truth, our technical support team can do their job with minimum resources; they just donít need them. 2. What is Hotelinking and how does it work? Hotelinking is a marketing platform for hotels and hotel chains exclusively aimed at generating more high-quality traffic towards the hotelsí corporate websites. We manage to massively attract guestsí friends and followers to these websites so that new traffic adds up to the existing one. Itís a new source of traceable traffic, which translates into unique clicks towards the hotelís website. Besides, Hotelinking has the following advantages:
- It captures data from 100% of guests and, then, adds data from social networking sites thanks to the systemís interaction with the hotelís Wi-Fi system.
- It contributes to the hotelsí brand-building in social networking sites thanks to Facebook recommendations.
- It improves direct sales from the hotelsí corporate website.